How many times did I pass one of these burger joints before it dawned on me that the name was a play on words?
How many times had I seen the FedEx logo before someone pointed out the “negative space arrow” between the “E” and the “x” ?
And how many episodes of House did I see without experiencing the tiniest flicker of insight into the design of the logo?
“You can observe a lot just by watching.” – Yogi Berra
